The Challenge
Crosbyton, Texas (The Gateway to the Caprock) was suffering from a "Digital Ghost Town" effect. Their previous municipal website was built on a bloated WordPress builder:
- 12+ Second Load Times: Unusable on rural 4G networks.
- Security Vulnerabilities: Constant SQL injection attacks.
- Zero SEO Visibility: Buried on Page 4 for "West Texas Tourism."
Performance Critical
The "Anti-WordPress" Solution
We stripped away the database. By pre-rendering the entire site into static HTML using Eleventy, we eliminated Server-Side Rendering (SSR) lag entirely.
01. Architecture
Migration from PHP/MySQL to a static JAMstack environment hosted on the Edge.
02. Typography
Self-hosted variable fonts to prevent layout shift (CLS) and reduce HTTP requests.
03. Image Opt
Automated conversion to WebP/AVIF with build-time responsive sizing attributes.
04. Schema
Custom JSON-LD injection for "TouristAttraction" and "GovernmentBuilding" entities.
The Result
The new site doesn't just load; it flashes into existence. This speed directly impacted our crawl budget and ranking capability.
- #1 Ranking: "Things to do in Crosbyton" and "West Texas Scenic Loop."
- Zero Maintenance: The site is immutable. It cannot be hacked.
- Instant Cache: Repeat views load in under 50ms via Service Workers.
Perfect Performance
Ready for these results?
We can migrate your existing agency or business site to this architecture in less than 2 weeks.
Request an Audit →